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I have now come to realize this is a very serious topic that should not be taken lightly.”įor Wickham’s team, deciding what to publish is a delicate balance between entertaining and educating its college-age readers. As hard as it may be to believe, it was written as a joke for a small audience that understood the context and that it is neither my nor my fraternity’s actual beliefs on the subject. The offender issued a public apology: “I am deeply sorry. Thanks to the attention TFM brought to the email, the Georgia Tech fraternity was put on probation and the email’s sender was suspended from the house. The email made national headlines and was discussed on CBS. Total Frat Move called the email the “rapiest ever.” Within hours, Gawker site Jezebel picked up the story. In October, a leaked email from a Georgia Tech fraternity, Phi Kappa Tau, was published by Total Frat Move it read like a how-to guide on raping women and was signed “In luring rapebait.” Sometimes, TFM draws attention to inappropriate college behavior and encourages reform. Other content published by Grandex has been criticized as racist, sexist, and classist. It's comedy and entertainment for 18- to 24-year-old males, so this type of content will always be a part of the TFM offering.' 'Raunchy comedy is definitely a part of the TFM brand, but that's not solely what defines the brand. 'The R-rated stuff accounts for a small minority of our overall traffic and content offering,' he says. He says it’s rare on Total Frat Move, most content being 'PG-13 and below.' Wickham says the sexually explicit material hardly appears on Total Sorority Move and Post Grad Problems. The headline: “Playboy Models Make Their Own ‘First Kiss’ Video, It’s Astoundingly Boner Provoking.” A recent lead story on Total Frat Move showed two women kissing. They all owe their success, at least in part, to a willingness to publish the sort of raunchy, politically questionable content their audience loves. Total Frat Move is one of several popular guy-oriented destinations that, along such sites as Barstool Sports, Guyism, and Brobible, target the demographic identified a few years previously by Tucker Max. Wickham says no single story put the site on the map instead, it was the collection of one-liners that got passed along. The growth was slow and steady, and, by December 2011, Total Frat Move reached 1 million monthly uniques. The Twitter stalking was enough to drum up a loyal following without guerrilla marketing or paid advertising. 'We started following people who fit the part,' Wickham says, 'not just any fraternity guy, but that southern, stereotypical fraternity guy who we thought had a high probability of sharing it with friends.' Wickham and Young scrolled through Twitter profiles and tried to identify the frattiest-looking avatars - guys sporting Vineyard Vines shirts and baseball caps. Its 140-character limit seemed like the perfect home for TFM's stream of one-liners. While many media startups today grow on the back of Facebook, Total Frat Move and Grandex focused early marketing efforts on Twitter. Ryan Young, a cofounder of Grandex, working from the original 500-square-foot office off South Congress Avenue.

#Dealbreakers total frat move skin#

They didn’t take his money because they needed it they wanted him on board as an adviser, and a small investment would give him some skin in the game. Amazingly, the partners never took a dime of investment money until this past January, when the company reluctantly raised its first round - just $100,000, from the former CFO of Dell Inc., Jim Schneider. has 24 employees who work in a 5,000-square-foot office in Westlake Hills, Texas. The company will clear several million in revenue this year. The company has moved beyond one-liners to pictures of attractive women with shocking headlines, crazy party stories, and original content about college life. The sorority site accounts for nearly half of that traffic. Combined, they now generate 18 million monthly unique visitors and 22 million pageviews.

They named their company Grandex and quickly expanded, creating sites for sorority sisters (Total Sorority Move) and recent graduates (Post Grad Problems). & lt div& gt Please enable Javascript to watch this video& lt /div& gt Account icon An icon in the shape of a person's head and shoulders.